Formula 1 Boosts Aston Martin Sales
Both in the racing team and as the Safety Car, it has generated an approximate turnover of 80 million euros. "There's an expression, I didn't believe it, but we're actually experiencing it: race on Sunday, sell on Monday," acknowledged Lawrence Stroll.
The presence of Aston Martin in Formula 1, both in the racing team and as the Safety Car, has served as a springboard for a significant increase in the sales volume of the British manufacturer. Aston Martin's growth has been one of the most remarkable, positioning itself in the most privileged ranks of teams, second only to the unattainable Red Bull.
Canadian tycoon Lawrence Stroll, who has made a strong investment, has allowed the team to evolve, climbing many positions in the rankings from being at the back of the pack. Lawrence Stroll has ensured that the British racing team gains great recognition thanks to the strong performance displayed by his team in the 2023 World Championship, where Fernando Alonso is a prominent figure.
As a consequence, there has also been an increase in car sales, driven by the presence of both the racing team and the brand as the Safety Car in Formula 1, which could amount to more than 80 million euros.
Stroll stated this at the 'Future of the Car' summit organized by the Financial Times: "There's an expression, I didn't believe it, but we're actually experiencing it: race on Sunday, sell on Monday."
Stroll highlighted the impact of Aston Martin as a provider of the F1 safety car. The CEO provided the sales figure for these cars, the Vantage F1 edition, resulting from their presence in the races: they have sold between 300 and 400 units. "It may sound like a small number, but for a company of our size, it's relatively significant," he assured. It's worth noting that each edition has a price ranging from 180,000 to 230,000 euros, which translates into a figure exceeding 80 million euros in sales related to the Safety Car.